New Product Announcement

{Date}

To: {Name}
      {Address}
      {City, State, Zip}

Dear {Recipient},

{Name of company} is proud to announce a new product, which will be available {date}.

First, allow me to tell you a little bit about the product. {Description of the new product}.

You are one of the select customers who are learning about this product before the rest of the public, and I hope you will take advantage of this "sneak peek." It would be a shame if you missed out on this wonderful opportunity. If you are interested, please contact me or any other member of the sales staff.

Thank you,

{Sender}